Airlines Airline Increases Productivity, Enhances Service with Web Content Management
Founded in 1929, Hawaiian Airlines is Hawaii’s largest airline, with 3,500 employees, and having carried 7 million passengers in 2007. While the company’s Web site was highly effective in delivering new services and products to its customers, making changes to the site was a time-intensive process that required IT involvement. To maximize the effectiveness of the Web site and to streamline administration, the company implemented Microsoft® Office SharePoint® Server 2007 for Web content management. Now, the airline’s marketing department can make rapid content updates on its own to deliver a more personalized and powerful customer experience—without IT intervention. As a result, the IT department has experienced an approximate 50 percent increase in general productivity and is better able to focus on strategic, revenue-generating tasks.
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